6 Reasons You Should Animate Your Logo Now!
Your logo is the most important part of your branding. It should be the anchor that holds everything together, from the imagery to the etymology, your logo has the power to communicate who you are and what you do in a split second. When your current and future customers look at your logo, they connect with you.
Your logo is your calling card and it should go everywhere from your website to t-shirts, letterheads, stickers, product and beyond. Choosing the right logo is a very tricky process that requires a lot of thinking, brainstorming and testing. But, when you get it right, it's a glorious end to a stressful but fun process.
While a logo is a potent marketing tool, it can be pushed further through animation. Most logos start out as static. Possibly, only motion picture companies would start by creating an animated version of their logo before creating a static version. However, that would be the exception to the rule. Generally, businesses start out with something static, and then, possibly down the road might they think of animating their logo. Until recently, having your logo animated was a costly process involving master designers and animators.
Animating Your Logo is More Accessible Than Ever
Now, you can animate your logo yourself using accessible tools like Adobe After Effects or Apple Motion. Using an animated logo template makes the process even easier as it allows you to drag and drop your logo into the template, render it out and you have a stellar looking animated logo you can be proud of.
So, what's the big deal and why would you even need to animate your logo anyway? Here are 5 reasons:
1. Animate Your Logo To Brand Your Marketing Videos
Video Marketing is the number one fastest growing method of internet marketing and it is moving at light speed. We are at the point where it is essential to use video in the marketing of your business.
YouTube is the number two search engine in the world and a third of all online activity is spent watching video. In order to reach these users, more and more organizations and individuals are turning to video as one of their primary marketing tools.
If you are creating videos to promote your business, it is equally crucial to "tag" your video with your logo. This connects the viewer with your brand and reminds them of who you are and what you do. As an intro or outro to your video, an animated logo both introduces your video and provides a visual reminder of your branding at the close.
2. An Animated Logo Provides your Branding More Screen Time.
If you are only using a static logo at the end of your marketing video, it gets boring rather quickly. After all, it's just your logo sitting there doing nothing saying, "Hey, I'm just a boring ole static logo..... Nothing to see here people... Moving on...." However, if you animate your logo the viewer will have every reason to keep their eyes fixed upon it giving you and your brand more screen time.
3. Animated Logos Communicate Professionalism.
Anyone can slap their still logo onto the screen, no problem! When your potential customers see your logo animated, all of a sudden things are brought to a new level. It makes you look like a pro, and perception is everything.
4. An Animated Logo Shows Attention to Detail.
The fact is, when your viewers see that your logo is animated they know that you sweat the small stuff. It doesn't matter what industry you are in, your clients and customers want to know that you care about doing things to the best of your ability. Have you ever gone to a restaurant based on ambience alone? We all have! We are willing to try the food (the most important part) because of the ambience. If the owners cared this much to make their restaurant look this good, they must care about the food as well! When you go the extra mile in any area of your business, like animating your logo, it communicates that you care enough to go the extra mile.
5. Animated Logos Look Stinking Awesome!
Ok, you know when you go to the movies and the production company's logos are shown first, or you are playing a video game and the game designers logos are animated? Sometimes the logo itself is cooler or more interesting than the movie or video game is! Watching your logo, your creation, your brand ambassador become animated is stinking awesome. You will think so, and your customers, clients and fans will too!
6. It’s Too Easy and Affordable NOT to Animate Your Logo!
In the past, you would have paid hundreds to thousands of dollars for a professional designer to animate your logo and this is still a viable option that we recommend if you have the budget. However, a very affordable option is to use an After Effects Logo Template from RevoStock. RevoStock offers hundreds of pre-made logo templates that allow you to simply drop in your logo and export a finished video that looks as good as any Hollywood logo intro. In fact, even if you don’t have a subscription to Adobe’s Creative Cloud (which you really should have for your business in my humble opinion), you can download Adobe’s free trial to use and edit one of our logo templates. Below is a video showing some examples of the logo templates we offer at RevoStock.
There is no need at all to fear editing these templates with After Effects. We have made the process incredibly simple. In fact, in one of our other blog articles we have posted a tutorial to show just how easy it is: How Easy Is It To Animate Your Logo Using After Effects Templates - Video Tutorial
It really is too easy to animate your logo and if you are creating marketing videos and promotional material, it’s the ideal way to brand your productions in a way that your fans and customers will remember.