I think less number of downloads certainly creates sort of negative feedback until unless you know its a new addition. Won't it be a gud idea to have 'Project Upload Date' on the details page or may be month & year on the main page eg: 06/09. This way new customers will be able to make out as in why one clip is downloaded 25 times & another one has not yet opened up its account.
When you search projects by keywords then even if you sort them by 'NEWEST' you cannot make out the time gap between the 2 projects. So it might be useful for new producers.