Textify Your Message with 10 Fontastic Kinetic Type After Effects Templates

  • By: Craig Lillard
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Yes, text is so awesome it deserves TWO puns in the title of this blog.

Text is such an amazing design tool!  There are so many design options when it comes to text including font choice, font size, color, shadow, transparency, and the list goes on and on!  So many works of art have been created using only text as the primary design element and I can understand why!  

Whether it has to do with web design or video production, I love to work with text!  Possibly, the only issue I have with text is sometimes it can be rather overwhelming when you are trying to make your final design decisions due to the many creative options available to you.

No other design element has the power that text has! It is quite possibly the clearest medium of artistic communication.  In addition to it's inherent design characteristics, text can be adorned with myriads of embellishing elements to spice up the message that it is meant to convey.

Therefore, it makes perfect sense that RevoStock's templates for After Effects that use animated text would be so popular.  While there are many ways to use text to create an After Effects Template, one of the most popular categories is known as Kinetic Typography.  Kinetic Typography is the stylized animation of text where a mixture of text blocks, images and design elements flow and float across the screen revealing a constantly animating message to the viewer. 

Kinetic Type is great for telling a story in a quick and succinct fashion, especially one where you need to communicate something, but you don't have a lot of imagery to go along with it.  For instance, if you are introducing a new concept or product and it's so new that you don't have photos or graphics to illustrate it, Kinetic Type might be your best bet.

WATCH 10 FONTASTIC KINETIC TYPE TEMPLATES VIDEO


CHECK OUT THE FILES IN THIS VIDEO HERE


WHAT TO WATCH FOR WITH KINETIC TYPE TEMPLATES

There are a few things to keep in mind when you are getting ready to use a Kinetic Type style template.  

Text Replacement: First, it's all about the type, so you are going to be replacing a lot of text.  Before you purchase a template, you will probably want to have a sense of where you will place your text.

Lack of Flexibility:  Most AE Templates lack flexibility when it comes to re-timing layers, but because of the linear way in which Kinetic Type templates are designed, this is especially so.  Unless the template description states that it is easy to re-time portions of the template, I would assume it will not be easy.  This just means that instead of matching the template up to your text, you will need to match your text and copy up to the template.

Text Placement Adjustment:  Kinetic Type templates can be tricky because the text generally lines up "just so" with other sections of text creating the clean and flashy look.  There are various ways to make adjustments, however, to line your text up.  You will likely end up using a mixture of the following:

1.  Enlarging or reducing the size of your text.

2.  Changing the font.

3.  Re-aligning the text using the "Position" property, OR if the position property is already being used for 'keyframing' you can use the anchor point to nudge the position of your text one way or another.

Font Changes:  Font design is usually pretty important when it comes to these types of templates, so you will likely do best if you keep with the original fonts used by the designer.  With most templates, you will be able to download the fonts they used for free.  If the font is not one that is already on your system a simple Google search should turn it up.

I hope this article has shown you how kinetic type templates can be a great way to tell your story with style!  Good luck and let me know if you have any questions! 

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